Privacy Policy

The provisions of the EU General Data Protection Regulation (hereinafter: GDPR) have been in force across Europe since May 25, 2018. In the following, we would like to inform you about the processing of personal data carried out by Read Aloud in accordance with this new regulation (see Article 13 GDPR). Please read our data protection information carefully. If you have any questions or comments about this data protection information, you can send them to the email address given in section 2 at any time.

Contents overview

  1. Overview

  2. Name and contact details of the person responsible for processing and the company data protection officer

  3. Purposes of data processing, legal bases and legitimate interests pursued by Read Aloud or a third party as well as categories of recipients

    • 3.1. Calling up our website or application

    • 3.2. Conclusion, execution or termination of a contract

    • 3.3. Data processing for advertising purposes

    • 3.4. Online presence and website optimization

    • Customer account

    • 3.6. contact form

  4. Your rights

  5. Data security measures (optional)

1.  Overview

The following data protection notices inform you about the type and scope of the processing of so-called personal data by Read Aloud. Personal data are information that can be assigned to your person directly or indirectly.

Data processing by Read Aloud can essentially be divided into three categories:

  • For the purpose of contract processing, all data are processed that are necessary for the execution of a contract with Read Aloud. If external service providers are also involved in the processing of the contract, e.g. logistics companies or payment service providers, your data will be passed on to them to the extent necessary.

  • In addition to processing the contract, we also use the data collected from you in the course of contract processing for the purpose of informing you about new offers and promotions from time to time.

  • When you access the website / application of Read Aloud, various information is exchanged between your device and our server. This can also be personal data. The information collected in this way is used, among other things, to optimize our website or to display advertising in the browser of your device.   

According to the requirements of the GDPR, you have various rights that you can assert against us. This includes, among other things, the right to object to the selected data processing, in particular data processing for advertising purposes. Attention is drawn to the possibility of objection with regard to printing ...

2. Purposes of data processing, legal bases and legitimate interests pursued by Read Aloud or a third party as well as categories of recipients

 3.1. Calling up our website / application

When you visit our website / application, the browser used on your device automatically sends information to the server of our website / application and temporarily stores it in a so-called log file. We have no influence on that. The following information is also recorded without any action on your part and stored until it is automatically deleted:

  • the IP address of the requesting internet-enabled device,

  • the date and time of access,

  • the name and URL of the file accessed,

  • the website / application from which the access was made (referrer URL),

  • the browser you are using and, if applicable, the operating system of your internet-enabled computer and the name of your access provider.

The legal basis for processing the IP address is Article 6 (1) (f) GDPR. Our legitimate interest arises from the purposes of data collection listed below. At this point we would like to point out that we cannot draw any direct conclusions about your identity from the data collected and that we do not draw any conclusions.

The IP address of your device and the other data listed above are used by us for the following purposes 

  • Ensuring a smooth connection,

  • Ensuring comfortable use of our website / application,

  • Evaluation of system security and stability.

The data is stored for a period of 7 days and then automatically deleted. In addition, we use so-called cookies, tracking tools, targeting methods and social media plug-ins for our website / application. What exactly the procedures are and how their data will be used for this purpose is discussed in Section 3.4. explained in more detail.

If you have agreed to the so-called geolocation in your browser or in the operating system or other settings of your device, we use this function to be able to offer you individual services related to your current location (e.g. the location of the nearest branch). We process your location data processed in this way exclusively for this function. When the usage ends, the data will be deleted.

3.2. Conclusion, execution or termination of a contract

3.2.1. Data processing when concluding a contract

The object of the activity of Read Aloud is the distance selling of goods and the retail trade within the scope of the permits issued by the authorities. In this context, we process the data that are required for the conclusion, implementation or termination of a contract with you. This includes:

  • First name Last Name

  • Billing and shipping address

  • E-mail address

  • Billing and payment information

  • Date of birth, if applicable

  • Possibly telephone number

The legal basis for this is Article 6 Paragraph 1 Letter b) GDPR, ie you provide us with the data on the basis of the contractual relationship between you and us. In order to process your email address, we are also obliged to send an electronic order confirmation due to a requirement in the German Civil Code (BGB) (Article 6 Paragraph 1 Letter c) GDPR). If we do not use your contact details for advertising purposes (see 3.3 below), we will save the data collected for the execution of the contract until the statutory or possible contractual warranty and guarantee rights have expired. After this period has expired, we keep the information of the contractual relationship required under commercial and tax law for the periods specified by law on the basis of Art. 6 Para. 1 lit. c) in blocked form. For this period (usually six or ten years after the end of the year in which the contract was concluded), the data will only be processed again in the event of a review by the tax authorities.

The following data processing is also required for the processing of the sales contract:

If you have chosen a payment method other than prepayment or manual payment at pickup, we will pass on the required payment data to a payment service provider commissioned by us. We pass on information about your delivery address to a logistics company commissioned by us for the purpose of processing the purchase contract. If you agree, we will pass on your e-mail address and, if applicable, your telephone number to the logistics company commissioned by us to ensure that the goods are delivered according to your wishes. The logistics company will contact you before delivery to inform you of the delivery time or to coordinate delivery details with you. The data will only be transmitted for this purpose and will be deleted after delivery.

3.2.2. Identity, creditworthiness and transmission to credit agencies

If necessary, we will verify your identity using information from service providers. The legal basis for this is Article 6 (1) (b) and (f) GDPR. The right to do so arises from protecting your identity and avoiding fraud at our expense. The circumstance and the result of our request will be added to your customer or guest account for the duration of the contractual relationship.

In the course of the ordering process, we also check your creditworthiness so that we can only show you the payment methods that are suitable for you. For this purpose, we transmit the following types of data to so-called credit agencies cooperating with us: name, address, date of birth. The legal basis for this is the declaration of consent within the meaning of Article 6 Paragraph 1 Letter a GDPR:

I hereby consent to the examination of my creditworthiness by Read Aloud. I am aware that the check takes place at the beginning of the ordering process and that I can revoke my consent at any time.

You can revoke your consent at any time with effect for the future by making a declaration to the address given under 2. The revocation of the consent has no influence on the legality of the personal data processed up to the revocation. If you do not want to give the above-mentioned consent, we ask you to notify us accordingly or use the option of ordering a guest before you arrange for your purchase. In this case, however, we can only offer you payment methods that are not associated with a creditor risk for Read Aloud. The circumstance and the result of our inquiry will be credited to your customer account for the duration of the contractual relationship. 

If you have already shopped with us, the data we have stored about you can be supplemented with so-called score values. Scoring is a forecast of future events based on information gathered and past experience. Such processing is based on Article 6 Paragraph 1 Letter f) GDPR. The creation of such forecasts is regarded as a legitimate interest within the meaning of the above provision. The data stored about you is used to assign statistical groups of people who had similar entries in the past. The underlying method is a well-founded, long-proven, mathematical-statistical method for predicting risk probabilities. 

In the event of default in payment, we will transmit the required data to a company commissioned to assert the claim, provided that the other legal requirements are met. The legal bases for this are both Article 6 Paragraph 1 Letter b) and Article 6 Paragraph 1 Letter f) GDPR. The assertion of a contractual claim is to be regarded as a legitimate interest within the meaning of the second provision. We will also provide the information centers that work with us with information about the default in payment or any bad debt if the other legal requirements are met. The legal basis for this is Article 6 Paragraph 1 Letter f) GDPR.

3.3. Data processing for advertising purposes

The following information relates to the processing of personal data for advertising purposes. The GDPR declares such data processing on the basis of Article 6 Paragraph 1 Letter f) as fundamentally conceivable and as a legitimate interest. The duration of data storage for advertising purposes does not follow any rigid principles and is based on the question of whether storage is necessary for advertising. For information on how to proceed in the event of your objection, please refer to Section 3.3.3.

3.3.1. Advertising purposes of Read Aloud and third parties

If you have concluded a contract with us, we will manage you as an existing customer. In this case, we process your postal contact details outside of the presence of your express consent in order to inform you about new products and services. We might process your email address in order to send you information for your own similar products outside of specific consent. 

3.3.2. Interest-based advertising  

To ensure that you only receive commercial information that is of supposed interest to you, we categorize and supplement your customer profile with further information. Both statistical information and information about you (e.g. basic data from your customer profile) are used. The aim is to provide you with advertising that is exclusively geared towards your actual or supposed needs and not to bother you with useless advertising.  

3.3.3. Right to object

You can object to data processing for the aforementioned purposes at any time free of charge, separately for the respective communication channel and with effect for the future. For this purpose, an email or a letter to the contact details mentioned under 2 is sufficient.

If you object, the contact address concerned will be blocked for further advertising data processing. We would like to point out that in exceptional cases, advertising material may still be sent temporarily after receipt of your objection. This is technically due to the lead time required for advertisements and does not mean that we will not implement your objection. Thank you for your understanding. 

3.3.4. Newsletter dispatch 

On our website we offer you the option to subscribe to our newsletter.Your electronic contact details are processed here exclusively on the basis of your consent (Article 6 Paragraph 1 Letter a GDPR). You can revoke your consent at any time with effect for the future. To do this, send a short e-mail to the address mentioned under 2. or click on the “Unsubscribe” button at the end of each newsletter. 

3.4. Online presence and website optimization

3.4.1. Cookies - general information

We use so-called cookies on our website. If these cookies are personal data, their use is based on Article 6 Paragraph 1 Letter f GDPR. Our interest in optimizing our website and also in contacting you due to your visit to our website is to be regarded as legitimate within the meaning of the aforementioned provision. Cookies are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your device and do not contain viruses, Trojans or other malware. The cookie stores information that always arises in connection with the device used. However, this does not mean that we gain direct knowledge of your identity. The use of cookies serves on the one hand to make the use of our offer more pleasant for you. For example, we use so-called session cookies to determine that you have already visited individual pages on our website or that you have already logged into your customer account. These are automatically deleted when you leave our website. In addition, for reasons of user-friendliness, we also use temporary cookies that are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. The use of cookies serves on the one hand to make the use of our offer more pleasant for you. For example, we use so-called session cookies to determine that you have already visited individual pages on our website or that you have already logged into your customer account. These are automatically deleted when you leave our website. In addition, for reasons of user-friendliness, we also use temporary cookies that are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. The use of cookies serves on the one hand to make the use of our offer more pleasant for you. For example, we use so-called session cookies to determine that you have already visited individual pages on our website or that you have already logged into your customer account. These are automatically deleted when you leave our website. In addition, for reasons of user-friendliness, we also use temporary cookies that are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. to make the use of our offer more pleasant for you. For example, we use so-called session cookies to determine that you have already visited individual pages on our website or that you have already logged into your customer account. These are automatically deleted when you leave our website. In addition, for reasons of user-friendliness, we also use temporary cookies that are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. to make the use of our offer more pleasant for you. For example, we use so-called session cookies to determine that you have already visited individual pages on our website or that you have already logged into your customer account. These are automatically deleted when you leave our website. In addition, for reasons of user-friendliness, we also use temporary cookies that are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. that you have already visited individual pages on our website or that you have already logged into your customer account. These are automatically deleted when you leave our website. In addition, for reasons of user-friendliness, we also use temporary cookies that are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. that you have already visited individual pages on our website or that you have already logged into your customer account. These are automatically deleted when you leave our website. In addition, for reasons of user-friendliness, we also use temporary cookies that are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. which are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. which are stored on your device for a certain period of time. If you visit our website again to use our services, you will automatically recognize that you have already visited us and what inputs and settings you have made so that you do not have to re-enter them. 

If you have a customer account with Read Aloud and are logged in or activate the “stay logged in” function, the information stored in cookies will be added to your customer account. 

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer as well as to display information specially tailored to you. These cookies enable us to automatically recognize when you visit our site again that you have already visited us. These cookies are automatically deleted after a defined period of time. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, if you completely deactivate cookies, you may not be able to use all the functions of our website. 

3.4.2. Google Analytics

In order to tailor our pages to your needs and to continuously optimize them, we use Google Analytics, a web analysis service provided by Google Inc. (“Google”) on the basis of Article 6 Paragraph 1 Letter f GDPR. In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website such as

  • Browser type / version,

  • operating system used,

  • Referrer URL (the previously visited page),

  • Host name of the accessing computer (IP address),

  • Time of the server request,

are transmitted to and stored by Google on servers in the United States. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet usage for the purposes of market research and needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of us. Under no circumstances will your IP address be merged with other Google data.

The IP addresses are anonymized so that an assignment is not possible (so-called IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all functions of this website can be used to their full extent. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by   downloading and installing this browser add-on  Further information on data protection in connection with Google Analytics can be found on the   Google Analytics website .

3.4.3. Targetting 

The targeted measures listed below and used by us are carried out on the basis of Article 6 (1) (f) GDPR. With the targeting measures to be used, we want to ensure that you only see advertising on your devices that is based on your actual or supposed interests. Not to bother you with advertising that is of no interest to you is in both your and our best interests. 

3.4.3.1 Onsite targeting 

On our website, information to optimize advertising displays is collected and evaluated with the help of cookies. This information contains, for example, information about which of our products you are interested in. The collection and evaluation is exclusively pseudonymized and does not allow us to identify you. In particular, the information will not be merged with personal data about you. Based on the information, we can display offers on our site that are specifically tailored to your interests, e.g. those that result from your previous user behavior. We automatically delete the cookie after 30 days. 

3.4.3.2 Retargeting 

We also use re-targeting technologies from different providers. This enables us to make our online offer more interesting for you. For this purpose, a cookie is set with which interest data is collected using pseudonyms. This information is used to display interest-based advertising for our offers on the websites of our partners. No directly personal data is stored and no user profiles are merged with personal data about you. The cookie is stored for a period of 30 days and then automatically deleted. 

 3.4.3.3.3 Affiliates 

We might in future work with advertising partners to make the online offer on our website even more interesting for you. For this purpose, our advertising partners might also set cookies when you visit our website (so-called third-party cookies). The cookies from our advertising partners might also contain information about your user behavior and your interests when you visit our website using pseudonyms. In some cases, information is also collected that was created on other pages before visiting our website. This information is used to show you interest-based advertising from our advertising partners. No personal data is stored and no user profiles are merged with personal data about you. The cookie is stored for a period of 30 days and then automatically deleted. You can prevent interest-based advertising from our advertising partners by setting the appropriate cookie in your browser (see also 2.4.1). 

3.4.3.4. Opposition / opt-out option

In addition to the deactivation methods described, you can also generally prevent the targeting technologies explained using a corresponding cookie setting in your browser (see also 3.4.1). You also have the option of deactivating preference-based advertising using the preference manager available here.

3.4.4 Linking to social media networks

On our website we use links to the social networks Instagram, Facebook etc. in order to make our company better known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for the data protection-compliant operation is to be guaranteed by the respective provider. We point out that Read Aloud has no knowledge of the content or use of the transmitted data or their use by the respective services. The data protection regulations of the respective providers can be found here:

Facebook  http://de-de.facebook.com/about/privacy/

Instagram https://help.instagram.com/519522125107875

3.4.4.1 Facebook 

So-called plug-ins from the social network Facebook, which is offered by Facebook Inc., are used on our website. The Facebook plug-ins are marked with a Facebook logo or the addition “Like” or “Share”. If you activate such a plug-in (first click), your browser establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can immediately assign your visit to our website to your Facebook profile. If you interact with the plug-ins, for example press the “Like” button, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and shown to your Facebook friends.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information. If you do not want Facebook to assign the information collected about your visit to our website directly to your Facebook profile, you must log out of Facebook before visiting our website.  

Customer account

In order to provide you with the greatest possible convenience when shopping, we offer you permanent storage of your personal data in a password-protected customer account. The creation of the customer account is voluntary and takes place on the basis of your consent within the meaning of Article 6 Paragraph 1 Letter a) GDPR. No further data entry is required after setting up a customer account. In addition, you can view and change the data stored about you in your customer account at any time.

In addition to the data requested when ordering, you must enter a password of your choice in order to set up a customer account. This is used together with your email address to access your customer account. Please treat your personal access data confidentially and, in particular, do not make them accessible to unauthorized third parties. We cannot accept any liability for improperly used passwords, unless we are responsible for the misuse. Please note that you will automatically remain logged in after leaving our website, unless you actively log out. You can delete your customer account at any time. Please note, however, that this does not lead to the deletion of the data in the customer account at the same time. 

3.6. contact form

We offer visitors to our websites the opportunity to contact us using a contact form. The information you provide via the contact form (mandatory information is marked with an asterisk) will only be used to process your request. The legal basis for this is your consent within the meaning of Article 6 (1) (a) GDPR and Article 6 (1) (f) GDPR. The proper processing of your request is to be regarded as a legitimate interest within the meaning of the GDPR. If you contact you in connection with a contractual relationship between you and us, Article 6 Paragraph 1 Letter b) GDPR, i.e. this contractual relationship, is also the legal basis for data processing. You can revoke your consent to the use of data mentioned above at any time with effect for the future free of charge by sending a short message to the contact details mentioned under 1. The legality of the processing on the basis of your consent up to the time of your revocation remains unaffected. However, we would like to point out that it will no longer be possible to process your request once you have withdrawn your consent. Apart from the existence of a revocation, your data in connection with the application will be deleted after your application has been processed. Below you will find out how we proceed in the event that the rights of the data subjects are exercised. The legality of the processing on the basis of your consent up to the time of your revocation remains unaffected. However, we would like to point out that after the point in time of any revocation, your request can no longer be processed. Apart from the existence of a revocation, your data in connection with the application will be deleted after your application has been processed. Below you will find out how we proceed in the event that the rights of the data subjects are exercised. The legality of the processing on the basis of your consent up to the time of your revocation remains unaffected. However, we would like to point out that it will no longer be possible to process your request once you have withdrawn your consent. Apart from the existence of a revocation, your data in connection with the application will be deleted after your application has been processed. Below you will find out how we proceed in the event that the rights of the data subjects are exercised.

4. Your rights

4.1. overview

In addition to the right to revoke your consent given to us, you have the following further rights if the respective legal requirements are met: 

  • Right to information about your personal data stored by us in accordance with Art. 15 GDPR; In particular, you can provide information about the purpose of the processing, the category of personal data, the categories of recipients to whom your data has been or will be passed on, the planned storage period, the origin of your data, unless they were collected directly from you;

  • Right to rectification of incorrect or completely corrected data in accordance with Article 16 GDPR,

  • The right to delete your data stored by us in accordance with Art. 17 GDPR, provided that no legal or contractual retention periods or other legal obligations or rights for further storage are to be observed,

  • Right to restrict the processing of your data in accordance with Art. 18 GDPR if you dispute the accuracy of the data, the processing is inadmissible, but you refuse to delete the data; the owner no longer needs the data, but you need them to assert, exercise or defend legal claims or if you have objected to processing in accordance with Article 21 GDPR,

  • Right to data portability in accordance with Art. 20 GDPR, ie the right to receive selected data that we have stored about you in a common, machine-readable format or to request transmission to another responsible body

  • Right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our place of business.

4.2. Right to object

Under the conditions of Art. 21 Paragraph 1 GDPR, data processing can be objected to for reasons that arise from the particular situation of the person concerned.

The above general right of objection applies to all processing purposes described in this data protection information, which are processed on the basis of Article 6 Paragraph 1 Letter f) GDPR. In contrast to the special right of objection, which is aimed at data processing for advertising purposes (see 3.3.3 above), according to the GDPR we are only obliged to carry out such a general objection if you give us reasons of overriding importance (e.g. a possible danger to life or health). It is also possible to contact the data protection officer using the contact details given under 2. 

If you assert one or more of the data subject rights listed above against us, we will save this fact on the basis of Article 6 Paragraph 1 Letter f) GDPR in anonymized form. The fact that we can prove that your request has been properly followed in cases of doubt is to be regarded as a legitimate interest within the meaning of this provision. This anonymized information, ie information that can no longer be associated with you, is not deleted.

5.  Data security

All data you personally provide, including your payment data, is transmitted using the common and secure standard SSL (Secure Socket Layer). SSL is a secure and proven standard that is also used in online banking, for example. You can recognize a secure SSL connection, among other things, by the attached s on the http (ie https: //…) in the address bar of your browser or at the lock icon at the bottom of your browser.

We also use suitable technical and organizational security measures to protect your personal data stored by us against manipulation, partial or complete loss and against unauthorized access by third parties.

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